World Class Graphics & Displays Blog
Across the United States there are over 3,000 trade shows taking place this year. With all that exposure comes experience, and over the years some techniques for having an outstanding event work better than others. Here are some trade show tips that will help make your next event engaging, memorable and a huge success.
One of the most important tips that have a huge impact on the success of your trade show booth is its size. When negotiating the booth location with the shows management team, request that your booth square footage run longer along the aisle than in the depth of the spot. You want as much real estate along the traveled path of the buyers. The number of foot steps it takes a buyer to walk the entire length of your booth can have a huge impact on your bottom line. The longer it takes for a buyer to walk by your exhibit, the better chance you have of getting them interested in your product.
Now place yourself in the shoes of an attendee. Booths with elaborate popup displays and full color hanging banners are a sure way to attract the eyes of the visitors. If your banners and graphics are full color images that grab the attention of the room, you are sure to bring more people to your area. Eye candy plays a significant role in getting traffic to your booth. You want visitors in that crowded room to do almost a double take when they see your display, drawing them in like bees to honey. Spend a little more on the display banners and you will see a noticeable difference in the amount of foot traffic to your section.
A great tip for drawing more attention to your trade show booth is to forgo the traditional trade show carpeting that the majority of vendors use. Spend a little extra and use a white Masonite flooring. The white flooring will reflect all of the lighting in the area off the floor and onto your wall mounted products. This gives the appearance of your items actually having spotlights shown on them.
One trade show tip that takes it lead from the newspaper is the headline. The headline of any major newspaper sells that newspaper. Take your company or product logo and place it high above your booth area. The larger the better, as this instantly creates attention and draws in potential customers to your booth.
You are representing your product and company, and you should be dressed accordingly. A well dressed representative in a suit or even a tuxedo commands attention and respect.
Your trade show booth presentation can make or break your event. We already discussed signage and lighting, but here is a tip when it comes to choosing the colors for your booth. You want the colors of your area to go light to dark, from left to right, like you were reading a magazine. The way most people read is left to right, and creating a natural flow of colors is important. You don't want to visually confuse the attendees.
Finally the background of your booth is key to your products presentation. You want to contrast your coloring and highlight it with the appropriate lighting to draw people to your area. If possible, attach your trade show graphics to colorful foam board. The board will reflect lighting towards the attendees.
In thinking about your next trade show or event, plan ahead and incorporate a few of these tips to increase visibility and draw more patrons to your products.
Struggling to find a way to cover up those ugly trade show tables and making your booth/stall look more personalized? Table throws are one of the most high impact, yet cost effective options when it comes to ideal trade show displays. Basically, these are a great option for people just getting started as they are relatively inexpensive and very effective in customizing any kind of table one may get at a trade show. Some of the most popular table throws are customized for either a 6' or 8' table, also popularly known as "convertible table throws."
How can table throws be used?
Table throws are great for trade shows, receptions, corporate events, charity events and are also widely used in shopping centers. There could be no quicker and easier way to completely cover an over-used trade show table, and transform it into your own personal store! These can completely cover a standard folding exhibit table, and customized table throws with company colors and logo is one of the best ways to represent the trade show graphics your company has worked hard for. It offers a two in one solution - covering up a simple table to make it look more polished, professional and business friendly, and also offers great means for branding.
These covers are simple to use. A large piece of cloth, they can simply be unfolded and used to drape over the table in an innovative way, as per your needs. Most start up businesses choose to print the front with their company logo, which further helps to create a professional presence in the highly visible environment of a trade show. For those who want a form fitting cover, there are many options available that are a mix of different fabrics. These are contoured Stretch-Fit covers that have a snug fit over a standard folding table, covering it from top to the bottom to transform its plain appearance in to something worthy of grabbing attention at a buzzing trade show.
Table throws: A great way to personalize your trade show booth
An eye pleasing and economical way to transform unattractive trade show tables, these are a must have for beginners who want to reinstate their presence at local fairs and shows. Along with table covers, table skirts, runners, trade show displays, table top displays, banner stands and literature racks can all together create a more professionally polished look for your next stall, helping you personalize your table with the right trade show graphics.
There is a lot of variety to choose from in terms of sizes, shapes, prints, fabrics and colors. It is always best to use colors that best represent your business and its philosophy, and to always choose a cover with an optimum sized logo and branding for maximum visibility. While table skirts and table covers will offer a traditional way to cover up trade show display tables, the more versatile convertible table throws offer a more flexible solution to cater to all of your display needs. Strategically used table runners will further give your exhibit a distinctive finishing touch, making it far easier to separate your business from your competitors.
Trade show exhibits can be as individual as the company or entrepreneur running them at any given trade show. And while trade shows feature hundreds of exhibits, there are novel ways to make any exhibit stand out from all of the others. Fresh approaches to trade show exhibits are not difficult, but they do require creative thinking, open-mindedness, confidence in the product or service being sold, and perhaps even flair for a bit of drama.
Table Top Displays
Neat, organized table top displays such as literature racks not only help a booth look professional but also help promote the business, since visitors can take informational brochures, pamphlets, and flyers with them to help them remember a particular business, product, or service. Table top displays let those running the booth interact with visitors as they stop to view the display and perhaps pick up some literature.
Trade Show Graphics
Bold, colorful, eye-catching graphics at a trade show can make any booth pop and stand out from others around it. Trade show graphics featuring striking images and company and business names and logos attract attention and help visitors remember the vendor long after the trade show ends.
Live Product Demonstrations
A seller of rugged tablet PCs often throws a tablet into the aisle at trade shows. This technique not only attracts the attention of visitors but also effectively demonstrates the product's attributes at the same time.
While this type of dramatic product demonstration may not work for or appeal to every trade show exhibitor, the idea of actually demonstrating how a specific product works or highlighting marketable assets that can boost sales is one of the most effective techniques that trade show exhibitors can use. Visitors enjoy and like to see product demonstrations, and this trade show technique is known to boost sales for some exhibitors.
Live Monitor Feeds
In today's society, people are accustomed to looking at monitors and screens--computers, televisions, smart phones. A large monitor can and usually does attract many visitors to a trade show exhibit. Companies and entrepreneurs can run a video highlighting products and services they wish to promote that will both entertain and inform visitors about their particular product or service. A great deal of information can be packed into a short, well-made video that educates visitors about a product or service while leaving them wanting to know even more.
Exhibitors should not overlook the power of a simple element--lighting--to attract visitors to their booths. Effective, attention-grabbing, creative lighting options include spotlights shining on products, good-looking light fixtures that add elegance and refinement to a booth, and light box panels. Utilized effectively, any of these lighting options may not only attract attention, but help to focus the marketing message and make the product or service stand out in visitors' minds.
Research has shown that exhibitors have an average of three seconds to attract visitors' attention as they wander through the maze of trade show booths. In order to make an exhibit stand out, exhibitors must take some extra steps to not only have a neat, organized booth, but a few bells and whistles to make visitors not only look, but that draws them to the booth. Effective trade show exhibits do not have to cost a lot. Rather, often the more creative exhibitors become in their marketing strategies, the more attention--and ultimately, sales--they will attract.
trade show booth stand out and get you the most orders.
1. Get the attention of your guests BEFORE they arrive
With so much competition to get the attention of guests at a trade show, it helps to create a buzz before the show. You can get innovative with this, and based on your theme, create little mailers and gifts for clients before the show begins. Send invitations (via email and direct mail) and flyers in advance, make lots of calls. Ensure that your booth number is mentioned boldly and clearly on your pamphlets and brochures. Chances are you will have more people turn up at your booth on D-Day.
2. Choose your booth position strategically
Where you place your booth is very important. Avoid the dead zones on the floor space. Spaces near concession stands do well, since they receive lots of additional traffic. Corner spaces draw the most traffic however. So even though you may have to shell out a few more dollars for a corner space, it can be worth it. When setting up a table top display never put it across the entry to your booth. This can make people reluctant to cross it to enter the booth. And keep your booth as open as possible. Limit the number of chairs, though if you must have chairs keep them high, so people can see you above your table top displays. Also, spend as much time and money as possible on choosing a booth backdrop and making it look professional.
3. Basic tips for an attractive booth
One of the most important elements for a successful booth is the lighting, so be sure to pay extra attention to it. And remember that trade shows can be exhausting and overwhelming for guests. Having to walk through long aisles flooded with fluorescent lights can be tiring. A couple of great ways to stay ahead of competitors in such a scenario is to send a clear message printed on a hanging banner or banner stand. Use as few words as possible. Don't keep the guests guessing what you are selling. Place your signage in a central location in front of your booth so it catches the eyes of weary customers.
4. Interact with your guests
Provide excellent guest service. Always be alert and on your toes. Engage with your guests. Also, many participants at trade show suggest that when you sell your products, it is a good idea not to give away any bags with them. The more people see your products in the hands of your customers, the more they will want to head to your booth.
At the end of the day, a successful trade show is about staying one step ahead of your competitors in terms of a clear message and great interactivity. Plan ahead of your trade show, follow the above tips and you are likely to have a great day promoting your business and making plenty of contacts and sales!
Love 'em or hate 'em, trade shows are bread-and-butter events for many industries. Attractive trade show displays are a must, of course, but more than your posters, banners, brochures and free bottled water, you are very much on display!
How do you get attention from show-goers without being obnoxious or overbearing? How can you make a good impression and welcome people into your booth space? Here are tips for attracting attendees without going into used-car-salesman mode.
* Dress well: Even if the event is somewhat casual, it doesn't hurt to turn the polish up a notch. You will feel more confident, and that confidence will draw people to you. Even if you do dress business-casual, pay attention to all the fine details: polished shoes, pressed trousers, good grooming ... you get the picture.
* Don't stay seated: If you hide behind your table top display, people will be less likely to engage with you. Stand up, walk around. A moving person attracts more attention. If you need a moment off your feet, try a tall stool instead of retreating to the dark corners of your booth. For that matter, make sure your booth has some openness in its layout. A long table blocking access to your displays can send a "do not enter" message to attendees.
* Work as a team: If your coworker is a bubbly, talkative type but you enjoy discussing nuts and bolts, use that to your advantage. Have your partner stand out front to make contact with visitors, then he or she can send them your way for the details. Work your strengths!
* Watch your mouth: Don't eat or chew gum during floor time! No one wants to hear about your new product while watching a ball of Wrigley's roll around in your mouth. However, keep water handy -- frequent talking can dry your mouth and lead to bad breath. If you need a bit of breath freshening, grab a soft buttermint: it will freshen your mouth but melt quickly.
* Start with a question: "Hello, ma'am. We're offering 25 percent off cruises booked today. May I give you a postcard with more info?" Instead of just handing her the postcard, you've asked a question, and a question can start a conversation.
* Listen to your contact: You can get so excited about a sales pitch that you talk right over your visitor. Turn your body completely toward your visitor and make eye contact -- don't scan the floor for more prospects. Listen and ask questions, then move onto introducing your products and services.
* Use freebies carefully: You know the type: the trade show attendees who walk around with plastic bags bulging with every giveaway, freebie, and trinket in the whole show. If you're liberally handing out everything from Koozies to keychains, that won't necessarily give you an edge. Instead, see if you can link a giveaway to a particular person's needs. Let's say that you run a car dealership, and you're talking with a man who has a daughter nearing driving age. She's interested in a model your dealership carries. Send him home with a key chain from the car's manufacturer! That will make a much greater impression than random gifts handed out indiscriminately.
When you attend any kind of trade show, you will find that there are hundreds of trade show displays, stands, stalls and vendors all vying for the attention of the crowd. The best way to stand out from everyone else and to attract the visitors is to get excellent trade show graphics. These can be in the form of hanging banners that can be seen throughout the entire venue, table throws where you will display your products, feather flags, which are always eye-catching, and banner stands that demarcate your area effectively. There are tons of other options for trade show graphics that you can make use of, and with the limitless graphics potential that you have, you can easily display your products and promote your company in the most effective way. Let's take a look at the various options you have for trade show displays.
Hanging banners are by far the most visually effective trade show option for displays. They can be hanging lengthwise from the ceiling down over your booth or they can be hung to form a big sign over your display. The reason these are so appealing is because they can be seen very easily from anywhere in the trade show exhibition area. In venues that have an upstairs section, these will mark your booth very effectively, so that people can get a good look at your location.
The best hanging banners are the ones that offer you the ultimate branding options, and that can be quite large so your entire area is covered. The sizes can range from 10' x 24" to 10' x 48" and many others in between depending on the type and shape you want.
Banner stands are always a trade show must, especially when you want to attract the attention of visitors in a busy trade show. These are great for any graphic design you want including photographs, abstract graphics, product specification lists or benefits, and much more. The banner stands are there to invite guests to look at your products, advertise a specific product's features, and much more. These can be as intricate as you like, because people will be able to come up to the stand and read it. The stands are made to be erected and taken down again using a specially designed frames in less than a minute and you get a variety of types including retractable, spring back, outdoor, stretch fabric, and telescopic banner stands.
Table throws are the most graphically appealing part of your trade show display and as the fabric used is a fire retardant poly twill, you will be covered as far as the trade show rules are concerned regarding fire safety. These can be designed with your logo or any graphics that you like so that people can find your table easily.
Feather flags are a great addition to your trade show graphics, as they are visual, easy to set up, eye-catching and can demarcate your area effectively. They are also perfect for outdoor trade shows, beach days, golf events and more.
With popup displays you can really get the most out of advertising your company and products at an event. These can come in numerous styles and types including floor ones, table mounted options, some with back lighting, monitors and much more.
As you can see, the potential for advertising and branding at an event is limitless when you have exciting trade show graphics and options from a highly reputable company.
A trade show booth is one of today's hottest means of picking up new business. But it's not as easy as it sounds. If you're planning to set up a booth for this year's trade shows, it pays to remember that having the best booth is critical in getting the most amount traffic. This in turn, translates to more qualified sales leads, which justifies the expense of attending trading events like these. Here are several helpful tips to choose the best booth at the next trade show:
Plan ahead and book early
If you find a particular event that reeks of success for you, then sign up and book a spot for the trade show early on. This will give you more options for your booth, like a good location or a better deal. Booking at the last minute however will limit your choices to whatever unsold booths are left. If you're a returning exhibitor, it's also a good idea to take advantage of the fact that the sales people behind the trade show management will want you back. This can be used as a bargaining chip for next year's booth negotiations.
Choose the best spot
After signing up, it will then boil down to the location of your booth. Some of the most common strategic locations that you may have heard of are in a corner, an island, and at the end of a row. But there are other good spots too. For starters, a booth adjacent to food kiosks is a nice choice because your booth will be the first that consumers see after they grab a bite or finish a cup of coffee. Once their caffeine withdrawals have ebbed and their hunger sated, they will be readier in giving you their whole, undivided attention. Another great location is near the entrance or exit of the exhibition hall. After all, these are the only two guaranteed spots that everyone in the event will be walking by - once or multiple times throughout the event's duration. And lastly, while most people cringe at the thought of getting seated close to the restroom, like in a food joint, this can actually work wonders for trade show exhibitors. This is because everyone will have to go visit the bathroom eventually, earning bonus exposure points for booths situated near it.
Find the right representatives
Having warm bodies in the booth for the show's duration is not enough. Your booth representatives are the face of your company, so don't just send people who don't know the services or products that they offer, or don't have the right personality in reaching out to others. While using employees from your company is always the smart move, temps can also do a great job when properly trained. Choosing representatives who are capable of handling the involved physical exertion is also a must, as these events often require those are on their feet for long periods and don't get tired easily.
Freebies and giveaways
Freebies and giveaways is a good lure for drawing people to your booth, but don't just hand out anything. While it has been common among companies to give away a watch or a pen, it doesn't draw much attention from people passing by nowadays. So if you can, try to give away something big and substantial so people can see it and drool over it, or at least something small but unique and engaging to get into their heads and make a good, lasting impression.
Trade show booths can be very profitable but maximizing your ROI will take more than just finding the right event to dive into. So keep these helpful tips to heart and make the most out of the great opportunities that these shows offer.
Create the look that attracts customers by using folding panel trade show displays. A properly designed display allows you to immerse your customer in your product while giving them a good feeling about buying from your company. Do not sacrifice sales by using substandard, generic show equipment. Use a quality display that is going to go the distance and bring you those customers.
Competition is fierce in today's market. You only have seconds to attract the attention of a potential client so having a high-impact display shows that you are genuinely concerned about the customer's needs. The trade show is a competition that many will try and many will fail. In order to win, you need to arm yourself with the best possible solution to show off your company's products but keep it affordable. Do not risk losing a sale by having a mediocre show display that looks like you purchased it off the shelf.
Having a display allows the business owner to maximize exposure of a product but still allows the flexibility to change the design depending on what product is being offered. You could be launching a brand-new product into the market place, or maybe you are promoting an established product to a new demographic. Having the flexibility to change your display quickly and easily will make your exhibit stand out from the crowd.
The important thing to remember when choosing your trade show setup is to keep the customer in mind. They are the one that is going to tell you if you have a quality product or not. The only way the customer can make that decision is by you attracting them to your display so you have the opportunity to market your product to them. Displaying your items in a bright, professional manner, is the best way to highlight your product, and attract those customers to your booth, so you can then gain their trust and build a healthy customer-client relationship.
Once you have attracted that potential client to your exhibit, you want the ability to show them who you are, what you do, and how your product, and your company, can help them solve their problems. The best way to do that is by having the tools needed readily available and easy to showcase to the client.
In the trade show market, you need a quality product that will withstand being transported by moving companies numerous times, but you also want a product that sets up quickly and easily. You also need a product that is not going to dip into your bottom line, so you will have to shop around and get a feel for the quality products that come at a reasonable price. A good-quality product does not have to cost a lot. There are many affordable designs on the market that are proven winners when it comes to quality. You will also want a product that can be customized to meet your needs, not one that is generic and poorly designed. It is important to choose wisely and shop around for the best and most affordable trade show display design.
Trade shows themselves are a smart tactic for advertising and marketing but when you use a hanging banner at these shows, the awareness of your business is increased. Trade shows and exhibitions help consumers become aware of your businesses products and services. The main goal of these shows is to generate leads and make new connections.
By utilizing a hanging banner you are giving potential customers awareness of your presence and attracting attention.
Trade show banners have more than just an attraction role to draw in customers, they also play a key role in telling things about your company. The banner can include images, slogans, and significant information about your business's services or products. These things can be very effective at reaching customers. Depending on the type of hanging banner you choose and the information you have imprinted on it can make all the difference in the world on attracting customers.
There are a variety of trade show banners that one can choose from. They come in various sizes to choose from as well. Depending on how much information you want to display, and the more information the bigger the attraction, will determine the right size for you. There are hanging banners that can be hung from tables, ceilings, and even truss system banners that allow the banner to be hung and raised from the floor.
Types Of Banners
You can choose a full color banner, a black and white banner, or it can contain graphic and text together. You can choose to have your banner customized as well to include your business's website and or phone number making it a great branding tool as well. They are made of a variety of material such as vinyl, bamboo fiber, and recyclable polypropylene. You'll also have the choice of how you want to hang your banner, whether to have metal or plastic eyelets.
When choosing the type of banner, keep in mind whether you are strictly using it indoors, outdoors or both, as some materials and ink are more susceptible to the elements than others. A good trade show display company can help assist with your needs to ensure that you get the best product for your investment.
A good trade show display company will be more than willing to assist you with your hanging banner order. As there are many ways to hang a banner and the importance of what you display on it, the professionals can provide you the best display for your budget. Whether you choose to design your own or work together with a professional, you can rest assured that your needs will be met now and in the future.
Finding a company that provides quality products and great customer service will give you several options to choose from. They want your advertising hanging banner to fulfill your needs so that it can be used for a long time which turns it into an investment rather than an expense. They too benefit from your business as other companies will want to use a hanging banner to improve their awareness at trade shows and exhibits.
Contact us today for your hanging banner needs.